G2 Vendor Directory

Mailjet vs. Freshmarketer

A side-by-side comparison based on G2 review data.

MetricMailjet

by Sinch

Freshmarketer

by Freshworks

Overall rating3.94.1
Review count17535
Ease of use8.79.1
Ease of setup8.38.9
Quality of support7.88.3
Meets requirements8.58.5
NPS41.71428640
Small Business74.4%48.6%
Mid-Market17.7%31.4%
Enterprise7.9%20.0%
Total page views92288
Total LLM citations12,261389

Mailjet

With GDPR-compliant infrastructure and proven deliverability, Mailjet is the best Email Marketing Software & Email API for Teams. Marketers design, deliver, and automate email newsletters and automations, while developers power high-volume transactional email via robust APIs and SMTP relay. Collaborative editing, templates, and approval flows keep teams fast and consistent; advanced segmentation, A/B testing, and analytics drive growth with every send. Built in Europe with privacy-first hosting options, Mailjet helps you reach the inbox at scale without compromising compliance.

Pros

  • Ease of Use
  • Automation AI
  • Easy Creation
  • Customer Support
  • Affordable
  • Email Marketing

Freshmarketer

Freshmarketer helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. Get insights into your audience’s behavior and engagement to create unique buyer experiences. You can automate conversations with website visitors using AI chatbots, segment contacts into lists, create targeted personalized email campaigns using journeys, and nurture customers to keep coming back. With powerful campaigns analytics in Freshmarketer, you gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams.

Pros

  • User Journey
  • CRM Features
  • Ease of Use
  • Intuitive
  • CRM Integration
  • Journey Creation