G2 Vendor Directory

Freshmarketer

by Freshworks

35

Reviews

4.1

Star rating

#16

Rank in Heatmap Tools

Pros and cons

Pros

  • User Journey
  • CRM Features
  • Ease of Use
  • Intuitive
  • CRM Integration
  • Journey Creation

Cons

  • Reporting Issues
  • Limited Reporting
  • Poor Reporting
  • Inadequate Reporting
  • Limited Features

Traffic & LLM citations

Monthly G2.com page views and citations by AI answer engines for Freshmarketer.

Page views and citations · Freshmarketer

Source: G2 review data

Winning from

Based on reviewers who said they switched from another product.

Losing to

Based on reviewers of other products who said they switched from Freshmarketer.

Key stats

+0.0%

40

Small Business

15

Adoption by company size

SegmentShare of reviews
Small Business48.6%
Mid-Market31.4%
Enterprise20.0%

Quarterly history

QuarterReviewsStar rating
2024 Q473.8
2025 Q214.5
2025 Q312.5
2026 Q213.5
2026 Q313.5

Satisfaction ratings

Ease of Use9.1
Ease of Setup8.9
Quality of Support8.3
Meets Requirements8.5

What reviewers say

Good tool for managing campaigns & audience engagement

3.5

“I like Fresh Marketer because it keeps most marketing activities organized in one place without feeling too complicated.”

Financial Analyst

Digital marketing

4.5

“Automating repetitive tasks and workflows to improve efficiency. Personalizing customer experiences through targeted content and messaging.”

Business

Great Tool for Small Business

4.5

“It's so easy to use, and the best part is it lets you design email, and landing pages without having much designing skills.”

Social Media And Content Marketing Specialist