G2 Vendor Directory

Mailjet vs. Emma

A side-by-side comparison based on G2 review data.

MetricMailjet

by Sinch

Emma

by Marigold

Overall rating3.94.0
Review count175562
Ease of use8.78.5
Ease of setup8.38.5
Quality of support7.88.5
Meets requirements8.58.6
NPS41.71428632.83859
Small Business74.4%49.3%
Mid-Market17.7%35.0%
Enterprise7.9%15.7%
Total page views922706
Total LLM citations12,2611,426

Mailjet

With GDPR-compliant infrastructure and proven deliverability, Mailjet is the best Email Marketing Software & Email API for Teams. Marketers design, deliver, and automate email newsletters and automations, while developers power high-volume transactional email via robust APIs and SMTP relay. Collaborative editing, templates, and approval flows keep teams fast and consistent; advanced segmentation, A/B testing, and analytics drive growth with every send. Built in Europe with privacy-first hosting options, Mailjet helps you reach the inbox at scale without compromising compliance.

Pros

  • Ease of Use
  • Automation AI
  • Easy Creation
  • Customer Support
  • Affordable
  • Email Marketing

Emma

Emma is a powerful email marketing platform designed to help organizations automate and personalize campaigns while maintaining brand consistency across teams, locations, and departments. This software solution caters specifically to marketers in sectors such as higher education, nonprofits, franchises, and growing businesses, enabling them to create high-impact engagement with minimal effort. The platform is particularly beneficial for organizations that require a cohesive communication strategy across multiple channels and teams.

Pros

  • Ease of Use
  • Email Marketing
  • Easy Creation
  • Simple
  • Personalization
  • Helpful