G2 Vendor Directory

LinkedIn Marketing Solutions vs. RB2B

A side-by-side comparison based on G2 review data.

MetricLinkedIn Marketing Solutions

by LinkedIn

RB2B

by Retention.com

Overall rating4.04.5
Review count269284
Ease of use8.39.5
Ease of setup8.19.4
Quality of support7.99.1
Meets requirements8.58.9
NPS27.79922867.844523
Small Business44.2%66.9%
Mid-Market39.4%31.6%
Enterprise16.4%1.5%
Total page views2431,295
Total LLM citations2,8108,091

LinkedIn Marketing Solutions

LinkedIn Marketing Solutions is a comprehensive suite of advertising tools designed to help businesses effectively reach and engage a professional audience on the world's largest professional network. By leveraging LinkedIn's unique data and targeting capabilities, companies can generate leads, drive website traffic, and build brand awareness among a community of over 1 billion professionals worldwide.

Pros

  • LinkedIn Integration
  • Ad Management
  • Ease of Use
  • Lead Generation
  • Time-saving
  • Easy Setup

RB2B

Retention.com B2B is a Person-Level Website Visitor Identification tool that identifies the decision makers visiting your website, down to their LinkedIn profile, business email and full name. We push your website visitor profiles directly to slack in real-time so that you can target your most influential prospects instantly.

Pros

  • Easy Setup
  • Ease of Use
  • Insights
  • Easy Integrations
  • Lead Generation
  • LinkedIn Integration