G2 Vendor Directory

LinkedIn Marketing Solutions vs. GTM Workspace - Powered by ZoomInfo

A side-by-side comparison based on G2 review data.

MetricLinkedIn Marketing Solutions

by LinkedIn

GTM Workspace - Powered by ZoomInfo

by ZoomInfo

Overall rating4.04.5
Review count2699,207
Ease of use8.39.0
Ease of setup8.19.0
Quality of support7.98.8
Meets requirements8.58.9
NPS27.79922865.402632
Small Business44.2%26.0%
Mid-Market39.4%48.2%
Enterprise16.4%25.8%
Total page views24312,621
Total LLM citations2,81022,702

LinkedIn Marketing Solutions

LinkedIn Marketing Solutions is a comprehensive suite of advertising tools designed to help businesses effectively reach and engage a professional audience on the world's largest professional network. By leveraging LinkedIn's unique data and targeting capabilities, companies can generate leads, drive website traffic, and build brand awareness among a community of over 1 billion professionals worldwide.

Pros

  • LinkedIn Integration
  • Ad Management
  • Ease of Use
  • Lead Generation
  • Time-saving
  • Easy Setup

GTM Workspace - Powered by ZoomInfo

Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work.

Pros

  • Contact Information
  • Ease of Use
  • Data Accuracy
  • Features
  • Lead Generation
  • Helpful