Joy Loyalty vs. Salesforce Marketing Cloud

Joy is the loyalty platform for ambitious Shopify brands, built for power and flexibility. It is free for up to 250 orders a month, with points, referrals, and the loyalty widget included. Joy rewards Instagram comments, story mentions, and DMs automatically. Customers redeem points and store credit in cart, at checkout, and on POS, with passes in Apple and Google Wallet. Widget and loyalty page ship in 8 languages. Paid membership, VIP tiers, and a rule engine shape any program.

Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue.