Insites vs. Semrush
A side-by-side comparison based on G2 review data.
| Metric | Insites | Semrush |
|---|---|---|
| Overall rating | 4.7 | 4.4 |
| Review count | 95 | 4,293 |
| Ease of use | 9.5 | 8.5 |
| Ease of setup | 9.4 | 8.8 |
| Quality of support | 9.7 | 8.7 |
| Meets requirements | 9.2 | 8.9 |
| NPS | 82.978723 | 64.381271 |
| Small Business | 52.1% | 64.4% |
| Mid-Market | 38.3% | 29.1% |
| Enterprise | 9.6% | 6.5% |
| Total page views | 358 | 13,335 |
| Total LLM citations | 901 | 122,903 |
Insites
Insites is an AI visibility and website audit platform for companies that sell digital services to small and medium businesses. It answers one question in under 60 seconds: how does this business perform in AI search and traditional search, and what needs fixing? Insites combines answer engine optimisation (AEO), generative engine optimisation (GEO), technical SEO, local SEO, keyword analysis and finding, social media, performance, and more into a single colour-coded report that a non-technical salesperson can talk through on a call.
- Ease of Use
- Helpful
- Valuable Insights
- User-Friendly
- Easy Integrations
- Reporting
Semrush
Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.
- Features
- Ease of Use
- Keyword Research
- Helpful
- SEO Optimization
- SEO Tools