G2 Vendor Directory

Insightly CRM vs. Bigin by Zoho CRM

A side-by-side comparison based on G2 review data.

MetricInsightly CRM

by Unbounce

Bigin by Zoho CRM

by Zoho

Overall rating4.24.6
Review count945877
Ease of use8.69.2
Ease of setup8.58.9
Quality of support8.38.7
Meets requirements8.58.8
NPS45.78833774.112257
Small Business73.2%90.9%
Mid-Market20.3%8.1%
Enterprise6.6%1.0%
Total page views1,0893,314
Total LLM citations12,67521,375

Insightly CRM

Insightly is the modern, affordable CRM that teams love. It’s easy to use, simple to customize, and scales with companies as they grow, solving common pain points that legacy CRMs can't. Insightly helps teams build and convert sales pipeline, increase productivity, and build lasting customer relationships. Centralize and manage all your customer, sales, and business data—leads, contacts, emails, events, quotes, projects, tasks, opportunities, and business reports—in one easy-to-use, flexible and secure CRM that scales with your business.

Pros

  • Ease of Use
  • Easy Customization
  • Customizability
  • Feature Richness
  • Integrations
  • Customer Support

Bigin by Zoho CRM

Bigin by Zoho CRM is a simplified, AI-ready customer relationship management (CRM) software designed specifically for small businesses, startups, and customer-facing teams. Trusted by 50,000+ businesses across 150+ countries, Bigin helps small businesses unify all customer-facing operations — marketing, sales, onboarding, delivery, and support and helps manage customer relationships effectively.

Pros

  • Ease of Use
  • Simple
  • Intuitive
  • Simplicity
  • Features
  • Affordable