G2 Vendor Directory

Insightly CRM vs. ActiveCampaign

A side-by-side comparison based on G2 review data.

MetricInsightly CRM

by Unbounce

ActiveCampaign

by ActiveCampaign

Overall rating4.24.4
Review count94514,827
Ease of use8.68.5
Ease of setup8.58.3
Quality of support8.38.7
Meets requirements8.58.9
NPS45.78833763.188467
Small Business73.2%92.0%
Mid-Market20.3%7.1%
Enterprise6.6%0.9%
Total page views1,08912,380
Total LLM citations12,675171,147

Insightly CRM

Insightly is the modern, affordable CRM that teams love. It’s easy to use, simple to customize, and scales with companies as they grow, solving common pain points that legacy CRMs can't. Insightly helps teams build and convert sales pipeline, increase productivity, and build lasting customer relationships. Centralize and manage all your customer, sales, and business data—leads, contacts, emails, events, quotes, projects, tasks, opportunities, and business reports—in one easy-to-use, flexible and secure CRM that scales with your business.

Pros

  • Ease of Use
  • Easy Customization
  • Customizability
  • Feature Richness
  • Integrations
  • Customer Support

ActiveCampaign

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step.

Pros

  • Ease of Use
  • Automation
  • Automations
  • Automation Features
  • Features
  • Email Marketing