illumin vs. Roku OneView (formerly Dataxu)
A side-by-side comparison based on G2 review data.
| Metric | illumin | Roku OneView (formerly Dataxu) |
|---|---|---|
| Overall rating | 4.3 | 3.8 |
| Review count | 157 | 86 |
| Ease of use | 8.3 | 7.5 |
| Ease of setup | 8.3 | 7.4 |
| Quality of support | 9.2 | 8.6 |
| Meets requirements | 8.4 | 8.0 |
| NPS | 50 | 8.235294 |
| Small Business | 60.7% | 31.8% |
| Mid-Market | 30.0% | 41.2% |
| Enterprise | 9.3% | 27.1% |
| Total page views | 1,010 | 152 |
| Total LLM citations | 2,294 | 712 |
illumin
illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.
- Ease of Use
- Features
- Team Helpfulness
- Customer Support
- Campaign Management
- Setup Ease
Roku OneView (formerly Dataxu)
A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.