G2 Vendor Directory

illumin vs. AdRoll

A side-by-side comparison based on G2 review data.

Metricillumin

by illumin

AdRoll

by NextRoll

Overall rating4.34.1
Review count157807
Ease of use8.38.5
Ease of setup8.38.6
Quality of support9.28.3
Meets requirements8.48.5
NPS5036.989796
Small Business60.7%56.7%
Mid-Market30.0%35.5%
Enterprise9.3%7.8%
Total page views1,0102,729
Total LLM citations2,29412,393

illumin

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.

Pros

  • Ease of Use
  • Features
  • Team Helpfulness
  • Customer Support
  • Campaign Management
  • Setup Ease

AdRoll

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels.

Pros

  • Ease of Use
  • Ad Management
  • Campaign Management
  • Easy Setup
  • Customer Support
  • Targeting