G2 Vendor Directory

HubSpot Sales Hub vs. Bigin by Zoho CRM

A side-by-side comparison based on G2 review data.

MetricHubSpot Sales Hub

by HubSpot

Bigin by Zoho CRM

by Zoho

Overall rating4.44.6
Review count14,373877
Ease of use8.99.2
Ease of setup8.68.9
Quality of support8.88.7
Meets requirements8.88.8
NPS61.14589474.112257
Small Business60.7%90.9%
Mid-Market35.4%8.1%
Enterprise4.0%1.0%
Total page views17,3293,314
Total LLM citations220,95121,375

HubSpot Sales Hub

Sales Hub combines sales engagement tools, AI-powered productivity features, and workflow automation into a unified platform designed to help growing teams close deals faster. Core Value Proposition: Sales Hub addresses common sales challenges: inefficient manual processes that slow deal velocity, fragmented customer information creating incomplete context, and complex software requiring extensive training and ongoing administration. Built on the HubSpot Smart CRM, Sales Hub connects customer data and sales tools in a single unified system.

Pros

  • Ease of Use
  • Features
  • Helpful
  • Lead Management
  • Intuitive
  • Integrations

Bigin by Zoho CRM

Bigin by Zoho CRM is a simplified, AI-ready customer relationship management (CRM) software designed specifically for small businesses, startups, and customer-facing teams. Trusted by 50,000+ businesses across 150+ countries, Bigin helps small businesses unify all customer-facing operations — marketing, sales, onboarding, delivery, and support and helps manage customer relationships effectively.

Pros

  • Ease of Use
  • Simple
  • Intuitive
  • Simplicity
  • Features
  • Affordable