G2 Vendor Directory

HubSpot Marketing Hub vs. AdRoll

A side-by-side comparison based on G2 review data.

MetricHubSpot Marketing Hub

by HubSpot

AdRoll

by NextRoll

Overall rating4.44.1
Review count16,006807
Ease of use8.88.5
Ease of setup8.48.6
Quality of support8.98.3
Meets requirements8.78.5
NPS63.79660636.989796
Small Business52.1%56.7%
Mid-Market41.3%35.5%
Enterprise6.6%7.8%
Total page views30,1632,729
Total LLM citations228,16612,393

HubSpot Marketing Hub

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform.

Pros

  • Ease of Use
  • Email Marketing
  • Intuitive
  • Automation
  • Features
  • Marketing Automation

AdRoll

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels.

Pros

  • Ease of Use
  • Ad Management
  • Campaign Management
  • Easy Setup
  • Customer Support
  • Targeting