G2 Vendor Directory

Highlight vs. Maze

A side-by-side comparison based on G2 review data.

MetricHighlight

by Highlight

Maze

by Maze

Overall rating4.64.5
Review count29111
Ease of use8.99.1
Ease of setup9.19.6
Quality of support9.68.9
Meets requirements9.48.4
NPS68.96551766.666667
Small Business44.8%31.5%
Mid-Market31.0%45.9%
Enterprise24.1%22.5%
Total page views278838
Total LLM citations84110,984

Highlight

Highlight is the definitive product intelligence platform enabling brands to create products people love. Powered by a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics, Highlight’s platform is purpose-built for modern physical product teams and trusted by leading brands, top retailers, and emerging innovators alike.

Pros

  • Ease of Use
  • Customer Support
  • Analysis Efficiency
  • Research Efficiency
  • Survey Management
  • Implementation Ease

Maze

All of your research, one platform. Trusted by over 60,000 product teams, Maze empowers researchers to be change-makers, turning research into a center of influence and customer insights into a lasting competitive advantage. By bringing recruiting, testing, and analysis together, Maze helps organizations move from intuition to evidence, faster. From researchers to designers and product managers, anyone can run studies that answer any question and drive better decisions at any altitude.

Pros

  • Features
  • Ease of Use
  • User Interface
  • Intuitive
  • Survey Management
  • Tracking