G2 Vendor Directory

Highlight vs. Hotjar by Contentsquare

A side-by-side comparison based on G2 review data.

MetricHighlight

by Highlight

Hotjar by Contentsquare

by Contentsquare

Overall rating4.64.3
Review count29345
Ease of use8.99.1
Ease of setup9.19.1
Quality of support9.68.8
Meets requirements9.48.8
NPS68.96551755.120482
Small Business44.8%52.5%
Mid-Market31.0%37.9%
Enterprise24.1%9.6%
Total page views2781,347
Total LLM citations8415,035

Highlight

Highlight is the definitive product intelligence platform enabling brands to create products people love. Powered by a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics, Highlight’s platform is purpose-built for modern physical product teams and trusted by leading brands, top retailers, and emerging innovators alike.

Pros

  • Ease of Use
  • Customer Support
  • Analysis Efficiency
  • Research Efficiency
  • Survey Management
  • Implementation Ease

Hotjar by Contentsquare

Hotjar by Contentsquare is the experience platform for teams who want to build better digital journeys, faster. With trusted data, context-aware AI, and built-in testing, it helps you optimize every part of the customer (or agent) journey. You can now understand, prioritize, and act faster to create experiences people love.

Pros

  • Ease of Use
  • Features
  • Heatmaps
  • Helpful
  • Session Replay
  • Session Recordings