Heap by Contentsquare vs. Optimove (formely Kumulos)
A side-by-side comparison based on G2 review data.
| Metric | Heap by Contentsquare | Optimove (formely Kumulos) |
|---|---|---|
| Overall rating | 4.4 | 4.8 |
| Review count | 1,097 | 30 |
| Ease of use | 8.3 | 8.5 |
| Ease of setup | 8.7 | 9.5 |
| Quality of support | 8.9 | 9.6 |
| Meets requirements | 8.8 | 9.2 |
| NPS | 55.493482 | 86.206897 |
| Small Business | 34.6% | 60.0% |
| Mid-Market | 54.1% | 26.7% |
| Enterprise | 11.3% | 13.3% |
| Total page views | 947 | 28 |
| Total LLM citations | 2,094 | 11 |
Heap by Contentsquare
Heap by Contentsquare is a Product Analytics platform that automatically captures every user interaction on your website or app — no manual event tagging, no developer dependency, no data gaps. Founded in Silicon Valley in 2013, Heap was acquired by Contentsquare in 2023 and is now fully integrated as Contentsquare's Product Analytics capability. With Heap by Contentsquare, product, data, and marketing teams can instantly answer questions like: - Where are users dropping off in a funnel? - Which features are actually being adopted — and which are being ignored?
- Ease of Use
- Insights
- Efficiency
- Intuitive
- Automation
- Tracking
Optimove (formely Kumulos)
With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the driving seat, providing them with all of the powerful marketing tools they need for greater control, faster growth and measurable results. The Kumulos toolkit includes Mobile and Web Push Notifications, In-App Messaging, Deferred Deep Linking, Web-to-App Banners, Geo-fencing and Proximity Marketing, App Store Optimization, mBaaS and Crash Reporting - and so much more!