G2 Vendor Directory

GTM Workspace - Powered by ZoomInfo vs. AdRoll ABM (Formerly RollWorks)

A side-by-side comparison based on G2 review data.

MetricGTM Workspace - Powered by ZoomInfo

by ZoomInfo

AdRoll ABM (Formerly RollWorks)

by NextRoll

Overall rating4.54.3
Review count9,207660
Ease of use9.08.7
Ease of setup9.08.6
Quality of support8.89.1
Meets requirements8.98.6
NPS65.40263249.467275
Small Business26.0%27.4%
Mid-Market48.2%57.9%
Enterprise25.8%14.7%
Total page views12,6211,457
Total LLM citations22,7029,026

GTM Workspace - Powered by ZoomInfo

Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work.

Pros

  • Contact Information
  • Ease of Use
  • Data Accuracy
  • Features
  • Lead Generation
  • Helpful

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.

Pros

  • Ease of Use
  • Audience Targeting
  • Targeting
  • Intent Data
  • Customer Support
  • Helpful