G2 Vendor Directory

Google My Business vs. Semrush

A side-by-side comparison based on G2 review data.

MetricGoogle My Business

by Google

Semrush

by Adobe

Overall rating4.64.4
Review count3954,293
Ease of use9.28.5
Ease of setup9.08.8
Quality of support7.58.7
Meets requirements9.18.9
NPS78.97574164.381271
Small Business73.5%64.4%
Mid-Market21.6%29.1%
Enterprise4.9%6.5%
Total page views70913,335
Total LLM citations4,121122,903

Google My Business

Google My Business is a free tool that enables businesses to manage their online presence across Google Search and Maps. By creating and verifying a business profile, companies can provide essential information such as operating hours, contact details, and location, enhancing their visibility to potential customers. Key Features and Functionality: - Business Information Management: Update and display critical details like address, phone number, and business hours. - Customer Interaction: Respond to customer reviews and questions, fostering engagement and trust.

Pros

  • Ease of Use
  • Review Management
  • Centralized Platform
  • Convenience
  • Cross-Platform Compatibility
  • Easy Setup

Semrush

Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.

Pros

  • Features
  • Ease of Use
  • Keyword Research
  • Helpful
  • SEO Optimization
  • SEO Tools