Google Marketing Platform vs. Viant Technology
A side-by-side comparison based on G2 review data.
| Metric | Google Marketing Platform | Viant Technology |
|---|---|---|
| Overall rating | 4.1 | 4.2 |
| Review count | 300 | 311 |
| Ease of use | 8.2 | 8.2 |
| Ease of setup | 7.7 | 8.3 |
| Quality of support | 7.3 | 9.1 |
| Meets requirements | 8.7 | 8.4 |
| NPS | 32.851986 | 38.709677 |
| Small Business | 25.8% | 38.9% |
| Mid-Market | 47.1% | 40.8% |
| Enterprise | 27.1% | 20.3% |
| Total page views | 432 | 537 |
| Total LLM citations | 1,936 | 3,735 |
Google Marketing Platform
Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.
- Features
- Campaign Management
- Performance Results
- Ease of Use
- Efficiency
- ROI Improvement
Viant Technology
Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.
- Ease of Use
- Customer Support
- Team Helpfulness
- Easy Setup
- Setup Ease
- Campaign Management