Google Marketing Platform vs. Roku OneView (formerly Dataxu)
A side-by-side comparison based on G2 review data.
| Metric | Google Marketing Platform | Roku OneView (formerly Dataxu) |
|---|---|---|
| Overall rating | 4.1 | 3.8 |
| Review count | 300 | 86 |
| Ease of use | 8.2 | 7.5 |
| Ease of setup | 7.7 | 7.4 |
| Quality of support | 7.3 | 8.6 |
| Meets requirements | 8.7 | 8.0 |
| NPS | 32.851986 | 8.235294 |
| Small Business | 25.8% | 31.8% |
| Mid-Market | 47.1% | 41.2% |
| Enterprise | 27.1% | 27.1% |
| Total page views | 432 | 152 |
| Total LLM citations | 1,936 | 712 |
Google Marketing Platform
Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.
- Features
- Campaign Management
- Performance Results
- Ease of Use
- Efficiency
- ROI Improvement
Roku OneView (formerly Dataxu)
A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.