G2 Vendor Directory

Google Marketing Platform vs. illumin

A side-by-side comparison based on G2 review data.

MetricGoogle Marketing Platform

by Google

illumin

by illumin

Overall rating4.14.3
Review count300157
Ease of use8.28.3
Ease of setup7.78.3
Quality of support7.39.2
Meets requirements8.78.4
NPS32.85198650
Small Business25.8%60.7%
Mid-Market47.1%30.0%
Enterprise27.1%9.3%
Total page views4321,010
Total LLM citations1,9362,294

Google Marketing Platform

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Pros

  • Features
  • Campaign Management
  • Performance Results
  • Ease of Use
  • Efficiency
  • ROI Improvement

illumin

illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel, connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.

Pros

  • Ease of Use
  • Features
  • Team Helpfulness
  • Customer Support
  • Campaign Management
  • Setup Ease