Google Marketing Platform vs. AdRoll ABM (Formerly RollWorks)
A side-by-side comparison based on G2 review data.
| Metric | Google Marketing Platform | AdRoll ABM (Formerly RollWorks) |
|---|---|---|
| Overall rating | 4.1 | 4.3 |
| Review count | 300 | 660 |
| Ease of use | 8.2 | 8.7 |
| Ease of setup | 7.7 | 8.6 |
| Quality of support | 7.3 | 9.1 |
| Meets requirements | 8.7 | 8.6 |
| NPS | 32.851986 | 49.467275 |
| Small Business | 25.8% | 27.4% |
| Mid-Market | 47.1% | 57.9% |
| Enterprise | 27.1% | 14.7% |
| Total page views | 432 | 1,457 |
| Total LLM citations | 1,936 | 9,026 |
Google Marketing Platform
Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.
- Features
- Campaign Management
- Performance Results
- Ease of Use
- Efficiency
- ROI Improvement
AdRoll ABM (Formerly RollWorks)
AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.
- Ease of Use
- Audience Targeting
- Targeting
- Intent Data
- Customer Support
- Helpful