G2 Vendor Directory

Google Analytics Hub vs. Google Analytics

A side-by-side comparison based on G2 review data.

MetricGoogle Analytics Hub

by Google

Google Analytics

by Google

Overall rating4.64.5
Review count186,878
Ease of use8.78.1
Ease of setup9.18.3
Quality of support9.07.9
Meets requirements9.39.1
NPS77.77777868.429026
Small Business55.6%60.1%
Mid-Market33.3%28.2%
Enterprise11.1%11.6%
Total page views2024,548
Total LLM citations29111,424

Google Analytics Hub

Analytics Hub Analytics Hub is a data exchange that allows you to efficiently and securely exchange data assets across organizations to address challenges of data reliability and cost. Curate a library of internal and external assets, including unique datasets like Google Trends, backed by the power of BigQuery.

Pros

  • Analytics
  • Insights
  • User Interface
  • Dashboard Customization
  • Data Sharing
  • Scalability

Google Analytics

Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you.

Pros

  • Insights
  • Analytics
  • Ease of Use
  • Easy Integrations
  • Data Analysis
  • Reporting