Google Analytics 360 vs. Yandex.Metrica
A side-by-side comparison based on G2 review data.
| Metric | Google Analytics 360 | Yandex.Metrica |
|---|---|---|
| Overall rating | 4.4 | 4.2 |
| Review count | 599 | 37 |
| Ease of use | 8.4 | 9.2 |
| Ease of setup | 8.2 | 9.0 |
| Quality of support | 8.3 | 8.0 |
| Meets requirements | 9.0 | 8.9 |
| NPS | 55.776173 | 38.235294 |
| Small Business | 50.3% | 71.4% |
| Mid-Market | 31.0% | 25.7% |
| Enterprise | 18.8% | 2.9% |
| Total page views | 317 | 101 |
| Total LLM citations | 1,071 | 1,140 |
Google Analytics 360
Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences.
- Insights
- Easy Integrations
- Ease of Use
- Integrations
- Reporting
- Data Analysis
Yandex.Metrica
Yandex.Metrica is a comprehensive and free web analytics service developed by Yandex, designed to help website owners and marketers gain deep insights into user behavior and site performance. By implementing a simple JavaScript tag on their websites, users can collect detailed data on audience demographics, traffic sources, and user interactions, enabling data-driven decisions to enhance user experience and optimize conversion rates. Key Features and Functionality: - Session Replay: Allows viewing of individual user sessions to understand navigation patterns and identify usability issues.
- Ease of Use
- Easy Setup
- Intuitive
- Session Replay
- Time-saving
- Session Recordings