Google Analytics 360 vs. Semrush
A side-by-side comparison based on G2 review data.
| Metric | Google Analytics 360 | Semrush |
|---|---|---|
| Overall rating | 4.4 | 4.4 |
| Review count | 599 | 4,293 |
| Ease of use | 8.4 | 8.5 |
| Ease of setup | 8.2 | 8.8 |
| Quality of support | 8.3 | 8.7 |
| Meets requirements | 9.0 | 8.9 |
| NPS | 55.776173 | 64.381271 |
| Small Business | 50.3% | 64.4% |
| Mid-Market | 31.0% | 29.1% |
| Enterprise | 18.8% | 6.5% |
| Total page views | 317 | 13,335 |
| Total LLM citations | 1,071 | 122,903 |
Google Analytics 360
Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences.
- Insights
- Easy Integrations
- Ease of Use
- Integrations
- Reporting
- Data Analysis
Semrush
Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.
- Features
- Ease of Use
- Keyword Research
- Helpful
- SEO Optimization
- SEO Tools