Google Analytics 360 vs. SAP Engagement Cloud (formerly SAP Emarsys)
A side-by-side comparison based on G2 review data.
| Metric | Google Analytics 360 | SAP Engagement Cloud (formerly SAP Emarsys) |
|---|---|---|
| Overall rating | 4.4 | 4.2 |
| Review count | 599 | 666 |
| Ease of use | 8.4 | 8.4 |
| Ease of setup | 8.2 | 7.6 |
| Quality of support | 8.3 | 8.6 |
| Meets requirements | 9.0 | 8.5 |
| NPS | 55.776173 | 45.9375 |
| Small Business | 50.3% | 24.1% |
| Mid-Market | 31.0% | 53.1% |
| Enterprise | 18.8% | 22.8% |
| Total page views | 317 | 1,440 |
| Total LLM citations | 1,071 | 5,039 |
Google Analytics 360
Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences.
- Insights
- Easy Integrations
- Ease of Use
- Integrations
- Reporting
- Data Analysis
SAP Engagement Cloud (formerly SAP Emarsys)
SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.
- Ease of Use
- Automation
- Features
- Helpful
- Personalization
- Intuitive