Google Analytics 360 vs. Medallia Digital Experience Analytics (DXA)
A side-by-side comparison based on G2 review data.
| Metric | Google Analytics 360 | Medallia Digital Experience Analytics (DXA) |
|---|---|---|
| Overall rating | 4.4 | 4.4 |
| Review count | 599 | 36 |
| Ease of use | 8.4 | 8.2 |
| Ease of setup | 8.2 | 8.1 |
| Quality of support | 8.3 | 8.8 |
| Meets requirements | 9.0 | 8.1 |
| NPS | 55.776173 | 55.882353 |
| Small Business | 50.3% | 13.9% |
| Mid-Market | 31.0% | 36.1% |
| Enterprise | 18.8% | 50.0% |
| Total page views | 317 | 267 |
| Total LLM citations | 1,071 | 664 |
Google Analytics 360
Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences.
- Insights
- Easy Integrations
- Ease of Use
- Integrations
- Reporting
- Data Analysis
Medallia Digital Experience Analytics (DXA)
Digital leaders rely on feedback as the lifeblood of their experience program. But what happens when customers leave confusing, inactionable feedback? Or when customers don’t leave feedback at all? Go beyond feedback and exceed customers expectations with Medallia Digital Experience Analytics (DXA). Medallia DXA contextualizes every piece of feedback with relevant behavioral insights, so teams can take action on what customers say and what they do, driving organization-wide impact.
- Platform Quality
- Filtering Options
- Session Replay
- User Journey
- User Behavior Tracking
- Communication