G2 Vendor Directory

Gainsight Customer Success vs. Backstory

A side-by-side comparison based on G2 review data.

MetricGainsight Customer Success

by Gainsight Inc.

Backstory

by Backstory

Overall rating4.54.5
Review count1,767630
Ease of use8.39.0
Ease of setup7.28.6
Quality of support8.89.2
Meets requirements8.88.9
NPS66.47432267.710049
Small Business9.2%10.7%
Mid-Market57.4%35.0%
Enterprise33.3%54.4%
Total page views3,6341,018
Total LLM citations24,8972,775

Gainsight Customer Success

Gainsight Customer Success brings together rich agentic insights, relationship-level intelligence, and a multi-dimensional health scoring to surface risk and expansion opportunities a full quarter earlier, then turns those insights into action through coordinated retention, expansion, and renewal motions across every customer segment, including the long-tail.

Pros

  • Ease of Use
  • Centralized Information
  • Visibility
  • Health Monitoring
  • Customer Support
  • Health Scoring

Backstory

Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use.

Pros

  • Helpful
  • Customer Support
  • Ease of Use
  • Intuitive
  • Easy Setup
  • Customization