G2 Vendor Directory

Front vs. Helply

A side-by-side comparison based on G2 review data.

MetricFront

by Front App

Helply

by GrooveHQ

Overall rating4.74.6
Review count2,527195
Ease of use9.39.5
Ease of setup9.09.5
Quality of support9.29.3
Meets requirements9.29.0
NPS81.14123875.257732
Small Business48.4%77.4%
Mid-Market42.1%21.5%
Enterprise9.6%1.0%
Total page views3,977309
Total LLM citations128,9650

Front

Front is an AI customer operations platform built for the complexity of B2B customer relationships. It connects customer conversations, teams, AI agents, and tools on one platform so organizations can coordinate customer work across support, operations, customer success, account management, and other customer-facing teams. Front brings conversations across email, SMS, WhatsApp, live chat, social channels, and other connected channels into a shared workspace.

Pros

  • Ease of Use
  • Team Collaboration
  • Communication
  • Features
  • Email Management
  • Collaboration

Helply

Helply is the complete AI-native support platform, rebuilt around agents that investigate, resolve, and take action. Formerly Groove, it helps 1,400+ companies scale customer support without scaling headcount. Results customers report - Sender.net: ~4,000 conversations a month, 71% resolved end to end. - StaffTraveler: 24/7 coverage for 1M+ users, tickets cut in half at an 88% resolution rate. - Covidence: 64% of support resolved end to end, with zero drop in accuracy. - Proposify: 52% resolved end to end, ~220 fewer tickets a month reaching the team.

Pros

  • Helpful
  • Automation
  • Customer Support
  • Time-saving
  • Knowledge Base
  • Integrations