Edge vs. Qualtrics Customer Experience

Edge (formerly EyeRate), the leading employee-driven growth platform, unlocks employees as a thriving sales and marketing channel for multi-location service brands like European Wax Center, Massage Envy, Gold’s Gym, Driven Brands, and Xponential Fitness. The Edge (Employee-Driven Growth Engine) platform transforms frontline teams into a trusted network of brand promoters with employee rewards that are aligned to sales growth.

Qualtrics XM for Customer Experience is the customer experience product used by the world's most iconic brands to immediately surface customer friction and guide frontline teams in the moment to better serve clients. Drive company-wide improvement—across processes, products, and digital properties—to increase customer lifetime value. Frontline Care (TM) uses omnichannel analytics and AI-powered automation to deliver powerful, personalized recommendations for every customer straight to your frontline customer care teams so you can increase usage, drive upsell, and reduce churn.