G2 Vendor Directory

Emma vs. Mailgun

A side-by-side comparison based on G2 review data.

MetricEmma

by Marigold

Mailgun

by Sinch

Overall rating4.04.2
Review count562322
Ease of use8.58.9
Ease of setup8.58.9
Quality of support8.58.4
Meets requirements8.69.0
NPS32.8385958.412698
Small Business49.3%80.6%
Mid-Market35.0%14.6%
Enterprise15.7%4.8%
Total page views7061,011
Total LLM citations1,42656,245

Emma

Emma is a powerful email marketing platform designed to help organizations automate and personalize campaigns while maintaining brand consistency across teams, locations, and departments. This software solution caters specifically to marketers in sectors such as higher education, nonprofits, franchises, and growing businesses, enabling them to create high-impact engagement with minimal effort. The platform is particularly beneficial for organizations that require a cohesive communication strategy across multiple channels and teams.

Pros

  • Ease of Use
  • Email Marketing
  • Easy Creation
  • Simple
  • Personalization
  • Helpful

Mailgun

150,000+ companies. 400 billion emails a year. 99.99% uptime — backed by SLA Mailgun is the full-stack email infrastructure platform developers and marketers trust to send, test, validate, and improve deliverability at scale. One platform covers the entire email lifecycle: preview and fix rendering issues before you send, clean your lists in real time, fire emails via API at any volume, and surface deliverability problems with AI before they cost you. SOC 2 Type I & II, HIPAA, GDPR, ISO 27001 certified. Trusted by Microsoft, Lyft, and American Express.

Pros

  • Ease of Use
  • Reliability
  • Deliverability
  • Features
  • API Quality
  • Accuracy