G2 Vendor Directory

Dynamics 365 Marketing vs. SAS Customer Intelligence 360

A side-by-side comparison based on G2 review data.

MetricDynamics 365 Marketing

by Microsoft

SAS Customer Intelligence 360

by SAS Institute

Overall rating4.24.4
Review count172150
Ease of use8.38.7
Ease of setup8.28.2
Quality of support8.49.0
Meets requirements8.48.9
NPS46.0122758.503401
Small Business34.4%22.0%
Mid-Market43.6%44.7%
Enterprise22.1%33.3%
Total page views748469
Total LLM citations3,8603,881

Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing is a comprehensive marketing automation solution designed to help businesses orchestrate personalized, multi-channel campaigns and enhance customer engagement. By integrating seamlessly with other Microsoft products, it enables organizations to unify their marketing efforts, gain valuable insights, and drive meaningful interactions with their audience.

Pros

  • Ease of Use
  • Automation
  • Integrations
  • Time-Saving
  • Analytics
  • Email Marketing

SAS Customer Intelligence 360

SAS Customer Intelligence 360 is an AI-powered customer engagement platform that helps organizations connect customer data, decisions and delivery to create relevant, personalized experiences across every channel. The platform unifies audience management, customer journey orchestration, marketing decisioning, data activation and measurement in a single solution, enabling marketers to turn customer insights into real-time actions.

Pros

  • Insights
  • Ease of Use
  • Analytics
  • Features
  • Capabilities
  • Integrations