Dynamics 365 Marketing vs. SAP Engagement Cloud (formerly SAP Emarsys)
A side-by-side comparison based on G2 review data.
| Metric | Dynamics 365 Marketing | SAP Engagement Cloud (formerly SAP Emarsys) |
|---|---|---|
| Overall rating | 4.2 | 4.2 |
| Review count | 172 | 666 |
| Ease of use | 8.3 | 8.4 |
| Ease of setup | 8.2 | 7.6 |
| Quality of support | 8.4 | 8.6 |
| Meets requirements | 8.4 | 8.5 |
| NPS | 46.01227 | 45.9375 |
| Small Business | 34.4% | 24.1% |
| Mid-Market | 43.6% | 53.1% |
| Enterprise | 22.1% | 22.8% |
| Total page views | 748 | 1,440 |
| Total LLM citations | 3,860 | 5,039 |
Dynamics 365 Marketing
Microsoft Dynamics 365 Marketing is a comprehensive marketing automation solution designed to help businesses orchestrate personalized, multi-channel campaigns and enhance customer engagement. By integrating seamlessly with other Microsoft products, it enables organizations to unify their marketing efforts, gain valuable insights, and drive meaningful interactions with their audience.
- Ease of Use
- Automation
- Integrations
- Time-Saving
- Analytics
- Email Marketing
SAP Engagement Cloud (formerly SAP Emarsys)
SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.
- Ease of Use
- Automation
- Features
- Helpful
- Personalization
- Intuitive