G2 Vendor Directory

Dynamics 365 Marketing vs. Salesforce Marketing Cloud

A side-by-side comparison based on G2 review data.

MetricDynamics 365 Marketing

by Microsoft

Salesforce Marketing Cloud

by Salesforce

Overall rating4.24.0
Review count1724,850
Ease of use8.37.9
Ease of setup8.27.7
Quality of support8.48.0
Meets requirements8.48.4
NPS46.0122733.740991
Small Business34.4%28.9%
Mid-Market43.6%46.9%
Enterprise22.1%24.2%
Total page views7485,950
Total LLM citations3,86036,272

Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing is a comprehensive marketing automation solution designed to help businesses orchestrate personalized, multi-channel campaigns and enhance customer engagement. By integrating seamlessly with other Microsoft products, it enables organizations to unify their marketing efforts, gain valuable insights, and drive meaningful interactions with their audience.

Pros

  • Ease of Use
  • Automation
  • Integrations
  • Time-Saving
  • Analytics
  • Email Marketing

Salesforce Marketing Cloud

Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue.

Pros

  • Ease of Use
  • Automation
  • Integrations
  • Email Marketing
  • Features
  • Personalization