G2 Vendor Directory

CTM vs. Shape Software

A side-by-side comparison based on G2 review data.

MetricCTM

by CTM

Shape Software

by Shape Software

Overall rating4.54.5
Review count76165
Ease of use8.89.4
Ease of setup8.68.1
Quality of support9.29.3
Meets requirements9.29.1
NPS70.70151377.966102
Small Business66.4%60.9%
Mid-Market30.1%35.9%
Enterprise3.5%3.1%
Total page views3,966333
Total LLM citations4,0071,678

CTM

CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI.

Pros

  • Customer Support
  • Ease of Use
  • Helpful
  • Call Tracking
  • Features
  • Integrations

Shape Software

Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape Software provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer relationships, communicating seamlessly, or tracking projects.

Pros

  • Email Marketing
  • Lead Management
  • Features
  • Feature Rich
  • Email Campaigns
  • Landing Pages