G2 Vendor Directory

Cognito Forms vs. ActiveCampaign

A side-by-side comparison based on G2 review data.

MetricCognito Forms

by Cognito, LLC

ActiveCampaign

by ActiveCampaign

Overall rating4.74.4
Review count18414,827
Ease of use9.38.5
Ease of setup9.38.3
Quality of support9.38.7
Meets requirements9.38.9
NPS77.34806663.188467
Small Business73.2%92.0%
Mid-Market19.7%7.1%
Enterprise7.1%0.9%
Total page views76112,380
Total LLM citations7,510171,147

Cognito Forms

Cognito Forms is a powerful form builder that enables users to create, manage, and automate their data collection process. Start with simple drag-and-drop form fields and build your form in minutes – no coding experience is needed. Get started faster with customizable industry-specific templates. Take it further with robust features that work seamlessly on every form and create complex and connected forms. Power your complex business processes with Workflow Automation. Whether there are one or one thousand incoming form entries, acting on the data is vital to business function.

Pros

  • Ease of Use
  • Ease of Creation
  • Easy Setup
  • Customization Options
  • Easy Implementation
  • Customization

ActiveCampaign

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step.

Pros

  • Ease of Use
  • Automation
  • Automations
  • Automation Features
  • Features
  • Email Marketing