G2 Vendor Directory

Closely vs. AdRoll ABM (Formerly RollWorks)

A side-by-side comparison based on G2 review data.

MetricClosely

by IO Technologies

AdRoll ABM (Formerly RollWorks)

by NextRoll

Overall rating4.64.3
Review count196660
Ease of use9.48.7
Ease of setup9.18.6
Quality of support9.39.1
Meets requirements9.18.6
NPS78.46153849.467275
Small Business94.3%27.4%
Mid-Market4.7%57.9%
Enterprise1.0%14.7%
Total page views4501,457
Total LLM citations3,4379,026

Closely

Closely is a cloud-based sales engagement platform for any business size - from solopreneurs to brands with dedicated sales teams. Launch automated outreach campaigns, grow and manage your Linkedin network , export B2B email contacts and hit your sales goals faster than ever.

Pros

  • Easy Setup
  • Ease of Use
  • LinkedIn Integration
  • Intuitive
  • Customer Support
  • Affordable

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.

Pros

  • Ease of Use
  • Audience Targeting
  • Targeting
  • Intent Data
  • Customer Support
  • Helpful