G2 Vendor Directory

CDK vs. Dealertrack DMS

A side-by-side comparison based on G2 review data.

MetricCDK

by CDK Global

Dealertrack DMS

by Cox Automotive

Overall rating4.14.4
Review count15543
Ease of use8.49.1
Ease of setup8.88.7
Quality of support8.49.2
Meets requirements8.89.5
NPS38.56209258.536585
Small Business28.4%20.9%
Mid-Market58.1%74.4%
Enterprise13.5%4.7%
Total page views1,525383
Total LLM citations3,6222,122

CDK

CDK is a secure, SOC 2-compliant dealership software solution provider who’s fully integrated for all areas of the automotive dealership — from the Front Office, Back Office, Service and Parts, and all areas in between. Our mission is to help dealers sell and service more cars and run more efficient operations by developing solutions and services that streamline workflows, most notably the CDK Dealership Xperience Platform.

Pros

    Dealertrack DMS

    Dealertrack DMS is the only DMS solution backed by the power of Cox Automotive. With easy-to-learn software, open integrations, connected processes, and intelligent, cloud-based technology, Dealertrack DMS allows dealers to improve efficiency and profitability throughout their dealership, and thrive in an everchanging automotive market.

    Pros