G2 Vendor Directory

CAKE vs. ActiveCampaign

A side-by-side comparison based on G2 review data.

MetricCAKE

by Perseus Group

ActiveCampaign

by ActiveCampaign

Overall rating4.54.4
Review count6014,827
Ease of use8.68.5
Ease of setup8.58.3
Quality of support9.78.7
Meets requirements8.78.9
NPS61.66666763.188467
Small Business70.0%92.0%
Mid-Market25.0%7.1%
Enterprise5.0%0.9%
Total page views40812,380
Total LLM citations1,023171,147

CAKE

CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide.

Pros

  • Ease of Use
  • Customization
  • Easy Setup
  • Customer Support
  • Performance Tracking
  • Integrations

ActiveCampaign

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step.

Pros

  • Ease of Use
  • Automation
  • Automations
  • Automation Features
  • Features
  • Email Marketing