G2 Vendor Directory

BSI Customer Suite vs. Bigin by Zoho CRM

A side-by-side comparison based on G2 review data.

MetricBSI Customer Suite

by BSI Software

Bigin by Zoho CRM

by Zoho

Overall rating4.34.6
Review count24877
Ease of use8.59.2
Ease of setup7.98.9
Quality of support8.28.7
Meets requirements8.78.8
NPS52.17391374.112257
Small Business36.4%90.9%
Mid-Market31.8%8.1%
Enterprise31.8%1.0%
Total page views2423,314
Total LLM citations19521,375

BSI Customer Suite

BSI Software is Europe's leading CRM/CX-platform for organizations that want to design, automate, and continuously optimize customer relationships. With the BSI Customer Suite, we bring together CRM, Customer Data Platform (CDP), Marketing Automation, Sales, Service, Customer Engagement, and AI in a single modular platform—seamlessly integrated and designed to support the entire customer journey. BSI delivers a true end-to-end customer suite.

Pros

  • Organization Efficiency
  • Ease of Use
  • Task Management
  • User-Friendly
  • Easy Tracking
  • Intuitive

Bigin by Zoho CRM

Bigin by Zoho CRM is a simplified, AI-ready customer relationship management (CRM) software designed specifically for small businesses, startups, and customer-facing teams. Trusted by 50,000+ businesses across 150+ countries, Bigin helps small businesses unify all customer-facing operations — marketing, sales, onboarding, delivery, and support and helps manage customer relationships effectively.

Pros

  • Ease of Use
  • Simple
  • Intuitive
  • Simplicity
  • Features
  • Affordable