Bing Webmaster Tools vs. Surfer

Bing Webmaster Tools is a free service provided by Microsoft that empowers webmasters and SEO professionals to monitor and enhance their websites' performance within the Bing search engine ecosystem. By offering a suite of analytical and diagnostic tools, it enables users to gain insights into how Bing indexes and interacts with their sites, facilitating informed decisions to optimize search visibility and user engagement.

Positive Surfer is an AI Visibility Platform that helps marketing teams become the definitive answer wherever their buyers search — across Google and AI search. It combines data, research-backed optimization, and a user-friendly workflow to grow brand visibility through content where buying decisions start to form. Surfer is used by in-house marketing teams, content marketers, SEO specialists, and agencies around the world to track, plan, write, and optimize content that gets ranked and cited by both search engines and LLMs.