Bigin by Zoho CRM vs. ActiveCampaign
A side-by-side comparison based on G2 review data.
| Metric | Bigin by Zoho CRM | ActiveCampaign |
|---|---|---|
| Overall rating | 4.6 | 4.4 |
| Review count | 877 | 14,827 |
| Ease of use | 9.2 | 8.5 |
| Ease of setup | 8.9 | 8.3 |
| Quality of support | 8.7 | 8.7 |
| Meets requirements | 8.8 | 8.9 |
| NPS | 74.112257 | 63.188467 |
| Small Business | 90.9% | 92.0% |
| Mid-Market | 8.1% | 7.1% |
| Enterprise | 1.0% | 0.9% |
| Total page views | 3,314 | 12,380 |
| Total LLM citations | 21,375 | 171,147 |
Bigin by Zoho CRM
Bigin by Zoho CRM is a simplified, AI-ready customer relationship management (CRM) software designed specifically for small businesses, startups, and customer-facing teams. Trusted by 50,000+ businesses across 150+ countries, Bigin helps small businesses unify all customer-facing operations — marketing, sales, onboarding, delivery, and support and helps manage customer relationships effectively.
- Ease of Use
- Simple
- Intuitive
- Simplicity
- Features
- Affordable
ActiveCampaign
ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step.
- Ease of Use
- Automation
- Automations
- Automation Features
- Features
- Email Marketing