G2 Vendor Directory

Apple Search Ads vs. Newton

A side-by-side comparison based on G2 review data.

MetricApple Search Ads

by Apple

Newton

by Affle

Overall rating4.24.6
Review count2011
Ease of use8.78.9
Ease of setup8.49.0
Quality of support8.09.1
Meets requirements8.58.7
NPS4090.909091
Small Business60.0%54.5%
Mid-Market35.0%27.3%
Enterprise5.0%18.2%
Total page views15365
Total LLM citations49886

Apple Search Ads

Apple's Search Ads is way of giving app publishers paid access to the top spot in app store search results. The ad appears on the top/top left on the App Store search result pages with a blue-tinted background. Apple's iTunes app store search advertising is one of the most overlooked user acquisition channels for iOS apps.

Pros

    Newton

    Scale the Impact of Apple Search Ads Campaigns with Newton: Performance focused apple search ads management platform, powered by data intelligence and in-depth expertise to deliver business growth. Newton is crafted for targeting and optimizing your apple search ads campaign for bottom-of-funnel campaign goals - app installs, user activation, product purchases, and more.

    Pros

    • Customer Engagement
    • Efficiency Improvement
    • Audience Reach
    • Tracking
    • Reach
    • Time-saving