G2 Vendor Directory

Apple Search Ads

by Apple

20

Reviews

4.2

Star rating

#9

Rank in Paid Search Advertising

Pros and cons

Pros

    Cons

      Traffic & LLM citations

      Monthly G2.com page views and citations by AI answer engines for Apple Search Ads.

      Page views and citations · Apple Search Ads

      Source: G2 review data

      Losing to

      Based on reviewers of other products who said they switched from Apple Search Ads.

      Key stats

      —

      40

      Small Business

      1

      Adoption by company size

      SegmentShare of reviews
      Small Business60.0%
      Mid-Market35.0%
      Enterprise5.0%

      Quarterly history

      QuarterReviewsStar rating
      2026 Q112.0

      Satisfaction ratings

      Ease of Use8.7
      Ease of Setup8.4
      Quality of Support8.0
      Meets Requirements8.5

      What reviewers say

      ios users targeting through SKAI

      3.5

      “Signals through SKAI is one of the best way to target through ASA on app store.”

      Senior Digital Media Manager

      Cool platform to use

      4.0

      “You can advertise your iOS apps on this platform. It is easy to use and you can get good insight.”

      Search Specialist

      Apple Search Ads Review

      5.0

      “It's a very cost-effective platform to get IOS App installs and has a very simple user interface. It directly tracks the app installed since it's a native apple platform.”

      Senior Digital Ads Executive