Amazon DSP vs. Viant Technology
A side-by-side comparison based on G2 review data.
| Metric | Amazon DSP | Viant Technology |
|---|---|---|
| Overall rating | 4.2 | 4.2 |
| Review count | 18 | 311 |
| Ease of use | 7.7 | 8.2 |
| Ease of setup | 8.0 | 8.3 |
| Quality of support | 8.8 | 9.1 |
| Meets requirements | 8.1 | 8.4 |
| NPS | 44.444444 | 38.709677 |
| Small Business | 27.8% | 38.9% |
| Mid-Market | 50.0% | 40.8% |
| Enterprise | 22.2% | 20.3% |
| Total page views | 272 | 537 |
| Total LLM citations | 1,808 | 3,735 |
Amazon DSP
Amazon DSP (Demand-Side Platform) is a comprehensive advertising solution that enables brands and agencies to programmatically purchase display, video, and audio ads both on Amazon-owned properties and across a vast network of third-party sites and apps. By leveraging Amazon's extensive first-party data and advanced AI capabilities, advertisers can effectively reach and engage their target audiences at scale, delivering relevant and impactful advertising experiences.
- Ease of Use
- Interface Usability
- Helpful
- Setup Ease
- Reporting
- Reporting Capabilities
Viant Technology
Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.
- Ease of Use
- Customer Support
- Team Helpfulness
- Easy Setup
- Setup Ease
- Campaign Management