G2 Vendor Directory

Amazon DSP vs. Opera Ads

A side-by-side comparison based on G2 review data.

MetricAmazon DSP

by Amazon

Opera Ads

by Opera

Overall rating4.24.0
Review count1816
Ease of use7.79.0
Ease of setup8.09.2
Quality of support8.89.1
Meets requirements8.18.6
NPS44.44444431.25
Small Business27.8%62.5%
Mid-Market50.0%18.8%
Enterprise22.2%18.8%
Total page views27271
Total LLM citations1,808152

Amazon DSP

Amazon DSP (Demand-Side Platform) is a comprehensive advertising solution that enables brands and agencies to programmatically purchase display, video, and audio ads both on Amazon-owned properties and across a vast network of third-party sites and apps. By leveraging Amazon's extensive first-party data and advanced AI capabilities, advertisers can effectively reach and engage their target audiences at scale, delivering relevant and impactful advertising experiences.

Pros

  • Ease of Use
  • Interface Usability
  • Helpful
  • Setup Ease
  • Reporting
  • Reporting Capabilities

Opera Ads

Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engagement through a comprehensive suite of products that includes Premium Ad Solutions, offering premium placements specific to Opera browsers, a demand-side platform (DSP) and a supply-side platform (SSP). The platform allows advertisers to leverage a vast audience across various channels, all within a brand-safe environment.

Pros

  • Ease of Use
  • Audience Targeting
  • Simple
  • Audience Reach
  • Setup Ease
  • Results Performance