G2 Vendor Directory

Salesforce Sales Cloud vs. ActiveCampaign

A side-by-side comparison based on G2 review data.

MetricSalesforce Sales Cloud

by Salesforce

ActiveCampaign

by ActiveCampaign

Overall rating4.44.4
Review count27,57614,827
Ease of use8.48.5
Ease of setup8.28.3
Quality of support8.48.7
Meets requirements8.98.9
NPS56.98986463.188467
Small Business20.6%92.0%
Mid-Market45.5%7.1%
Enterprise34.0%0.9%
Total page views48,01212,380
Total LLM citations68,352171,147

Salesforce Sales Cloud

Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost productivity with automation and drive revenue with an integrated growth platform. The future of sales is here, and with Agentforce, we’re helping teams unlock their full potential - making them limitless.

Pros

  • Ease of Use
  • Features
  • Lead Management
  • Salesforce Integration
  • Customization
  • Customizability

ActiveCampaign

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step.

Pros

  • Ease of Use
  • Automation
  • Automations
  • Automation Features
  • Features
  • Email Marketing