G2 Vendor Directory

Newton vs. Google Marketing Platform

A side-by-side comparison based on G2 review data.

MetricNewton

by Affle

Google Marketing Platform

by Google

Overall rating4.64.1
Review count11300
Ease of use8.98.2
Ease of setup9.07.7
Quality of support9.17.3
Meets requirements8.78.7
NPS90.90909132.851986
Small Business54.5%25.8%
Mid-Market27.3%47.1%
Enterprise18.2%27.1%
Total page views65432
Total LLM citations861,936

Newton

Scale the Impact of Apple Search Ads Campaigns with Newton: Performance focused apple search ads management platform, powered by data intelligence and in-depth expertise to deliver business growth. Newton is crafted for targeting and optimizing your apple search ads campaign for bottom-of-funnel campaign goals - app installs, user activation, product purchases, and more.

Pros

  • Customer Engagement
  • Efficiency Improvement
  • Audience Reach
  • Tracking
  • Reach
  • Time-saving

Google Marketing Platform

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Pros

  • Features
  • Campaign Management
  • Performance Results
  • Ease of Use
  • Efficiency
  • ROI Improvement