G2 Vendor Directory

Newton vs. Apple Search Ads

A side-by-side comparison based on G2 review data.

MetricNewton

by Affle

Apple Search Ads

by Apple

Overall rating4.64.2
Review count1120
Ease of use8.98.7
Ease of setup9.08.4
Quality of support9.18.0
Meets requirements8.78.5
NPS90.90909140
Small Business54.5%60.0%
Mid-Market27.3%35.0%
Enterprise18.2%5.0%
Total page views65153
Total LLM citations86498

Newton

Scale the Impact of Apple Search Ads Campaigns with Newton: Performance focused apple search ads management platform, powered by data intelligence and in-depth expertise to deliver business growth. Newton is crafted for targeting and optimizing your apple search ads campaign for bottom-of-funnel campaign goals - app installs, user activation, product purchases, and more.

Pros

  • Customer Engagement
  • Efficiency Improvement
  • Audience Reach
  • Tracking
  • Reach
  • Time-saving

Apple Search Ads

Apple's Search Ads is way of giving app publishers paid access to the top spot in app store search results. The ad appears on the top/top left on the App Store search result pages with a blue-tinted background. Apple's iTunes app store search advertising is one of the most overlooked user acquisition channels for iOS apps.

Pros