G2 Vendor Directory

AdRoll vs. AdRoll ABM (Formerly RollWorks)

A side-by-side comparison based on G2 review data.

MetricAdRoll

by NextRoll

AdRoll ABM (Formerly RollWorks)

by NextRoll

Overall rating4.14.3
Review count807660
Ease of use8.58.7
Ease of setup8.68.6
Quality of support8.39.1
Meets requirements8.58.6
NPS36.98979649.467275
Small Business56.7%27.4%
Mid-Market35.5%57.9%
Enterprise7.8%14.7%
Total page views2,7291,457
Total LLM citations12,3939,026

AdRoll

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels.

Pros

  • Ease of Use
  • Ad Management
  • Campaign Management
  • Easy Setup
  • Customer Support
  • Targeting

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.

Pros

  • Ease of Use
  • Audience Targeting
  • Targeting
  • Intent Data
  • Customer Support
  • Helpful